We made a list of email marketing “rules” that are begging to be broken. And by “broken,” we mean “tested to see what works for you and your audience—and adjusted accordingly. ” Because in all honesty, you shouldn’t assume that all these rules will automatically work for you, even if they worked for someone else. So test. Tweak. Break the rules. And figure out the best approach for you and your community.
Rules are meant to be broken. That goes for email, too.
