Gartner® Market Guide for B2B Customer Community Platforms has recognized 8 vendors as Representative Vendors. In this report, Gartner states, “Community management is an organizational strategy that creates value from consistent, ongoing customer and prospect visits to a persistent digital location.” The report further states that “Customer communities are part of an overall customer engagement strategy that enables digital interactions across the customer life cycle.”
Download the Gartner Market Guide for B2B Customer Community Platforms to learn:
- Why sustained, digital customer engagement and education are critical for subscription-based business models in the technology sector
- How the demand for B2B communities has grown and matured to include expanded use cases and emerging trends driving the industry forward
- The five essential capabilities that all Customer Community platforms support and recommendations for choosing the right platform for your business
Gartner, Market Guide for B2B Customer Community Platforms, Ray Pun, Jennifer MacIntosh et al, March 7, 2024.
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