Artificial intelligence is reshaping the customer engagement industry, making it easier for retail brands to personalize their campaigns and deepen insights into customer experiences. Yet, many shoppers aren’t seeing the results. As AI reshapes the relationship between brands and consumers, retailers will need to focus on ways to bridge the divide, leveraging AI to build long-lasting relationships with their customers.
The Braze 2026 Retail Customer Engagement Review examines key trends in AI and personalization for retail marketers. In the newest version you’ll uncover:
- How brands are preparing for the future of AI-driven marketing and customer engagement
- The impact of AI intermediaries
- Ways to build more human creativity through AI