The 2023 Digital Trends study revealed how the most successful brands are demonstrating new levels of empathy and creativity – landing messaging and experiences at the right time/context, often at warp speed. In this 2023 Digital Trends: Content Management in Focus report, we look at what that means specifically for content management and the content supply chain, and how brands can step up to meet the challenge.
Key stats
- 89% of senior executives say the demand for content has significantly increased in the past three years.
- Only 28% of organizations are ‘good’/‘very good’ at delivering content by deploying assets quickly, automating execution, and using data to personalize content and track insights.
- 47% of practitioners say lack of integration between tech systems is holding their marketing/CX organization back – making it the top internal barrier.
