Manage growth in an economic downturn

By prakash

Best practice report
Forrester Research, Inc.

Navigating a downturn calls for a smart growth agenda. CMOs must address changes in customers’ purchase behaviors as well as fortify the foundations of the brand. A combination of defensive and offensive strategies with a relentless emphasis on value for both the enterprise and the customer will ensure long­term growth. This report examines the marketing levers that B2C CMOs can pull to manage growth during an economic downturn.

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