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Content Lead > Blog > White Paper > Identity maturity guide
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Identity maturity guide

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A roadmap for raising revenue, user experiences, and security through Identity
Digital Identity was once a simple service that managed usernames and passwords. Now, Identity is an enabler of modern business that’s woven into every aspect of our online-first world. Done right, Identity can improve IT efficiency, worker productivity, cybersecurity, and governance, risk and compliance (GRC) initiatives. For customers, signup or login is often the first digital touchpoint, and disappointing experiences due to Identity lead to abandonment and lost revenue.
As the leading independent Identity partner, Okta has worked with thousands of companies to further their digital transformation and secure access, authentication, and automation goals. We’ve learned that no matter how far along each company is on their Identity journey, they face common challenges at every step. We’re here to help you navigate those challenges, with the goal of enabling everyone to safely use any technology.
In this paper, we define four stages of Identity maturity and the pain points that companies encounter in each stage. We propose solutions for each of these problems and a roadmap for the tools and processes to adopt to help further your business goals, based on best practices and results from our customers.
Okta’s Identity Maturity Model is a framework for strengthening security and governance, cutting costs and increasing efficiency, and realizing new revenue through Identity. This roadmap will help you assess the current state of your organization’s Workforce and Customer Identity capabilities and effectiveness, create a plan to improve them, and measure ongoing success and contribute to business goals at each stage.
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Content Lead September 19, 2025 September 19, 2025
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