The traditional marketing funnel isn’t just outdated — it’s actively sabotaging B2B marketing success. Through extensive research and insights from marketing leaders at NVIDIA, Sysdig, Intentsify, Inverta, and Fenwick Media, we’ve identified proven strategies for rebuilding marketing foundations around accounts and buying groups instead of individual leads.
This guide acts as a manual for six battle-tested strategies that will transform how you approach a B2B marketing strategy:
- Why the Traditional Funnel is Failing
- Understanding Propensity to Buy
- MQAs and Buying Groups
- Rebuilding Campaigns
- Creating Compelling Content
- Aligning Brand and Demand
- The Ongoing Evolution of Modern Marketing Strategies
Get ready to bury the traditional funnel once and for all.