A mid-market ABM platform generating $50-60M annually transformed its data strategy by switching from a traditional data broker to Five By Five Data (5×5) in 2024. Previously facing rising transaction fees, poor data quality, complex integration, and administrative overhead, the company gained access to 5×5’s interconnected identity graph with a fixed-cost model that eliminated revenue sharing.
The results were significant: a 50% reduction in data costs, a 200% improvement in resolution rates, streamlined administration, faster customer onboarding, and higher satisfaction scores
