Custom Ink, a leader in custom apparel, faced inefficient, fragmented communications across sales and support teams—manually grading just two calls per rep each month and juggling multiple chat tools. By adopting Dialpad’s AI-driven CCaaS platform (Support, Sell, and Connect), they consolidated voice, video, SMS, and analytics into a single interface. As a result, Custom Ink now grades two calls per rep every week, enjoys live transcripts and automated recaps, and has achieved a 20 percent boost in overall operational efficiency.