Since our last report, there’s been a 225% increase in webinars across B2B organizations. Find out how brands are leveraging event platforms and AI-powered content repurposing to successfully scale their webinar strategies. Plus, we look at a few new data points, including industry-specific event timing!
2025 B2B Webinar Benchmark Report
Since our last report, there’s been a 225% increase in webinars across B2B organizations. Find out how brands are leveraging event platforms and AI-powered content repurposing to successfully scale their webinar strategies. Plus, we look at a few new data points, including industry-specific event timing!
Webinars are growing, even with budget and resource constraints
We all know B2B marketers are doing more with less these days, thanks in large part to AI-enabled tools. We simply can’t talk about growth numbers like the ones we’re seeing — again, that’s 225%! — without mentioning AI’s contributions.
As for the data itself, we looked at 19,531 webinars hosted by 418 B2B brands. The data spanned all of 2024 and included over 3.5 million webinar registrants and more than 815,000 attendees.
This was much more information than we’ve seen before, giving us lots to chew on!
Here are some of the insights you’ll unlock in the 2025 report:
Mindblowing AI-Powered Content Repurposing
In 2024, companies created 131,296 video clips from webinars — an astonishing 2,903% increase from last year. And that’s just one type of repurposed content!
People Now Want To Attend “Webinars”
For years, using “webinar” in your event title hurt performance. Not anymore! 👀 We, of course, have some theories on why that is …
Industry-Specific Scheduling Suggestions
New this year, we broke things down in tech vs non-tech and specific industries like manufacturing, finance, and more. Discover the optimal days and times for each!
Bonus! Webinar Scorecard
Don’t forget to grab a webinar scorecard to benchmark your own data against B2B webinar industry standards.
