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Content Lead > Blog > Economy > Optimising your customer experience with the right payment presentment strategy
EconomyLatest News

Optimising your customer experience with the right payment presentment strategy

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Opportunity is everywhere, but so are challenges. As e-commerce accelerates and evolves, businesses worldwide must pivot to this new digital-forward model of shopping, but simply having an e-commerce shopfront isn’t enough. Customer experience – from site navigation to payments – on your platform can be the difference between a sale and a missed opportunity. Cart abandonment rates are increasing as brands struggle to stay in step with the latest consumer demands for e-commerce and the checkout experience.

Letting your customers know that you accept PayPal and displaying the PayPal Checkout button on your website can help you boost conversion. Get ready to improve your e-commerce site and conversion rate with our proposals for payment presentment done right.

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