For all the advances in artificial intelligence (AI) and the attention it’s receiving, businesses often lack clarity in how they should use Al as a driver of customer experience (CX). Developing an Al business case is a process of discovery that informs both your short-term goals and your long-term strategy to maximize value.
In this guide, we’ll show you where to focus your Al efforts to achieve results and what you need to do to make those results possible. You can improve efficiency with quick wins and balance that with a robust strategy – without Al being a disruptive experience.
As you develop your business case, remember that Al is a means to achieve your goals; it’s not the goal itself. Use Al as a tool to organize your existing resources people, knowledge and data – in the best way possible. A solid business case that’s unique to Al will set you on the path to transformation.
