A Perfect Pairing: Naked Wines integrates PayPal Braintree and approvals increase by 5%

Naked Wines wanted to switch to a payment processor that could accommodate their unique payments needs and increase approval rates while mitigating risk. After implementing PayPal Braintree, Naked Wines saw an increase in authorisation rates, delivering a 5% increase in approvals in the US and the UK.¹ This increase led to more sales and a better customer checkout experience on the front end and a reduction in chargebacks on the back end.
“What really nailed it for us is the support that PayPal provided and continues to provide. It’s a partnership” says David Crawford, CTO, Naked Wines. And their Senior Product Manager, Jules Larmandier adds “We are convinced that the Braintree product was superior, especially in scalability”.
Read the full story

Download Case Study

Copyright © 2023 Content Lead, All Rights Reserved.