While not without its challenges, that fact may not be such a bad thing. Time and time again it has been proven that a competitive environment is fertile ground for innovation, and when it comes to the story of Softchoice’s partnership with the American Automotive Manufacturer (AAM), that sentiment rang true once more.
With decades of leadership and a bold vision, AAM is transforming how cars are bought and sold. By partnering with Softchoice and leveraging AWS cloud solutions, they’re closing experience gaps, accelerating innovation, and setting new standards across the industry.