While historically, many enterprises have viewed outbound calling as an expense, recent research from Forrester Consulting revealed organizations cited digital/voice channels as important to improving the customer experience — which was actually the top business goal for the year, surpassing revenue growth. Read the full report here1.
Considering enterprises’ heightened focus on the customer experience — where they stated the phone plays an integral role — a fresh look at their outbound calling strategies is in order.
Explore this eBook to discover:
Whether answer rates are an accurate indication of consumer engagement
How to earn customer trust via the outbound calling experience
Ways our enterprise customers use branded calling and phone behavior intelligence to achieve their top business goals
1 An Optimized Customer Contact Strategy Combines Transparency and Intelligence: The State of Outbound Communications in 2022, a commissioned study conducted by Forrester Consulting on behalf of TransUnion.
