Selecting the right location for your next site is a data intensive process where tens of millions are dependent on making the best decision. Accurate traffic data is crucial to properly forecasting sales. But vehicular traffic data sources have historically been scarce, so many real estate professionals took what data they could get. Over time, have they come to trust that data too much?
What happens if the revenue estimate for your new site is off by forty percent? Some of the traffic data you are using may be off by that or more.