This report uncovers how fragmented data continues to stand in the way of real-time, one-to-one personalization
We surveyed over 3,200 marketers and CX professionals, and 8,000 consumers, to learn about their data management strategies, how they’re using analytics, and what consumers care about most when it comes to how their data is handled.
Fragmented data is blocking their ability to deliver real-time, one-to-one personalization. To stay ahead, businesses must unify their data. Check out the Adobe 2025 AI and Digital Trends: Data and Insights report and learn:
- What’s holding businesses back and how to address data challenges
- What consumers value most in data management and personalization
- How generative AI is reshaping customer engagement and experiences