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When the European Union (EU) rolled out the General Data Protection Regulation (GDPR) in 2018, many companies were concerned about how it would affect their business. This was especially true for those looking to break into the European market, specifically the German-speaking region known as DACH (D/Germany, A/Austria, and CH/Switzerland), where regulation is tight.
In the world of sales, organizations need to rethink how they can comply with the GDPR but still generate quality leads to remain competitive. So, how can your sales team source compliant contact information and stay at the top of their game?
The GDPR may seem intimidating to a salesperson, especially in a new market. However, Germany is the largest economy in the EU, and with Austria and Switzerland also bringing substantial spending power, they’re definitely worth the effort.
Data collection: GDPR compliance from the get-go
Compliant data sourcing isn’t as complex as you might think, but you still need a solid strategy. Sure, you could buy addresses from a list broker, but you’d be setting yourself up for hefty fines in the German-speaking market.
The information you collect must come from a public source, and you should be able to provide information about where you got the data. What is the best practice here? Cut out the middle person and collect your own data.
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