Health marketers are not new to data collection and utilization, but in today’s data-crazed marketing world, they may be asking: Is more data better … or just more work? Here’s a better question: What if they could use data to better connect in more meaningful ways with customers? While direct marketing may already be an important element of their customer outreach strategy, at Quad, we’re leaning into household data and layering additional relevant and actionable data, such as attitudes, behavior, intent and passions to better target audiences.