The Collegiate Sports Marketer’s Guide to DAM
Winning Content Strategies for Colleges & Universities
Over the past four years, the demand for
authentic, real-time content on social media
and the school’s website has driven the athletic
department to hire freelancers more
frequently when the team is on the road.
Brian says it’s critical to have a photographer
at every big event so you can make fans feel
like they are on the road with you when they’re
following along on social media. However, with
no easy access to photos, posting real-time
content was a challenge.
