Faced with a growing population of tech-savvy end users who are comfortable with the idea of a cashless society, banks, retailers, and credit card companies are all rethinking their digital payments strategies as their opportunity to attract new customers while delighting and retaining existing ones. However, this changing digital payments ecosystem brings a new breed of competitors born out of the tech sector, where software is not just a competitive advantage, it’s a corporate asset. Financial services teams need to embrace this mindset – that software is a corporate asset- to continue thriving!