Shifting Data Attitudes: The 10th Annual Dun & Bradstreet B2B Data Report

We asked 1,000+ business leaders across various industries and disciplines about their company’s data and how well it supports their organization’s crucial- and often collaborative-needs.While most respondents agree that the primary role of data is to help grow their business, far fewer believe their current data contributes to it. Even fewer believe that their data gives their organization a competitive advantage. Read “Shifting Data Attitudes” to learn what your peers say about: