Following the rapid rise of online transactions during the pandemic, online platforms provide an opportunity to create brand new revenue streams. This is a welcome opportunity for retailers, who are facing significant pressure on their margins as a result of ongoing inflation.
Ecommerce platforms are highly valuable to advertisers and brands looking to target engaged, relevant audiences. Defying a global economic downturn, retail media is forecast to increase revenues by 25% this year, according to analysis by media investment firm GroupM. Within four years it’s thought it’ll represent 16% of total digital ad revenues.
Join this webinar to discover how your organisation can take advantage of retail media. You will learn:
How retail media has evolved in the last few years
The value of first party data in advertising today
How retailers are taking advantage of this opportunity to monetise online platforms
Practical advice for understanding how to take advantage of the retail media boom
