Formula 1 is proving it can by focusing on a media strategy that is innovating their industry. By partnering with Salesforce Professional Services, Formula 1 has boosted fan satisfaction to an impressive 88%. With the help of Salesforce experts, they were able to integrate their sales and service data to personalize the fan experience in unprecedented ways. These advancements have set a new standard for personalized fan experiences and have placed Formula 1 at the forefront of sports innovation.