As a manufacturer of heavy equipment, you cannot afford to miss out on the ongoing innovation wave. Emerging digital technologies and electrification are on the verge of revolutionizing the business. To survive the next decade, you might need to reinvent your products, rethink your position in the market, and redefine your span of activities.
But do you have the bandwidth to spend sufficient time and resources in R&D? Can you find a workable balance between innovation and daily business? And as more advanced capabilities are already becoming mainstream, are you able to keep up and continue delivering current equipment on time?