Javelin Report – The Evolving State of Consumer Identity and Authentication

Insurers have rapidly digitalized their services to meet growing consumer preferences for online quoting and policy underwriting. Prioritizing friction-right customer experiences to improve underwriting performance has unfortunately left insurers vulnerable to fraudulent, online traffic perpetrating application fraud, fake lead generation and PII data breaches. Consumer identities are increasingly defined by digital data, which creates an opportunity for insurers to employ authentication and fraud detection platforms leveraging device-based, biometric and behavioral signals that are difficult for criminals to subvert. But insurers with limited human capital and fraud expertise to devote to model building will need to rely on third-party CIAM solutions to take advantage of this valuable digital data.
Download our sponsored Javelin whitepaper for key insights on how unified, channel-agnostic and friction-right CIAM solutions can help organizations of all sizes better protect themselves and consumers from the scourge of identity fraud. It reveals:
  • Identity has become progressively complex and increasingly dependent on digitally measured behavior and device-based parameters augmenting traditional identity data
  • Improvised, manual processes are inefficient at processing the wealth of digital signals relevant to CIAM efforts
  • A veritable digital arms race is underway between fraudsters and CIAM solutions, requiring fraud solutions to adopt intelligent, multilayered fraud detection and authentication systems that draw on diverse sources
  • With the prevalence of fraud impacting organizations already doing business with a legitimate customer, effective CIAM and fraud detection platforms must be employable across business units
  • Securing account access via one channel is ineffective so long as other channels remain vulnerable to incursions; fraud detection and authentication solutions must be omnichannel
  • Transparent data collection and step-up authentication protocols better allow businesses to establish a stronger security posture while providing a friction-right user experience


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