Personalization is changing the retail landscape. It’s the key to delighting digital natives, and consumers have grown increasingly comfortable with sharing personal data—as long as they can benefit from a better shopping experience. But how can this powerful tool be realized in customer service?
In the past, contact centers have used a one-size-fits-all approach. This made sense for the sheer size and scale of operations. But today, people expect more when interacting with their favorite brands. According to McKinsey, 71% of customers want personalization, and 76% get frustrated when companies aren’t able to provide this.
Read the report to learn:
![](https://content-lead.com/wp-content/uploads/2023/10/b59e95ba-achieving-personalized-contact-center-experiences-01_10p00zc000000000000000-725x1024.jpeg)