How a leader of automotive manufacturing became its own innovation catalyst

While not without its challenges, that fact may not be such a bad thing. Time and time again it has been proven that a competitive environment is fertile ground for innovation, and when it comes to the story of Softchoice’s partnership with the American Automotive Manufacturer (AAM), that sentiment rang true once more.

With a long history as an industry leader and a signature approach that sets them apart, the AAM has a clear and concrete mission: to improve the way cars are bought and sold by enhancing each customer’s experience. They are dedicated to honing in on what the automotive industry lacks and filling those gaps with unique offerings that drive industry standards to new heights.

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How a leader of automotive manufacturing became its own innovation catalyst

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