The Sports Marketer’s Guide to DAM
Winning Content Strategies for Professional Sports Teams
Connected cameras send images directly to
editors who live-edit during games. Photos
then flow into PhotoShelter, tagged with
metadata for seamless organization. Content
automatically routes to Socialie where the NFL
social team curates and distributes assets to
players for instant social posting. Socialie has
revolutionized how the NFL communicates with
its players, offering a personalized content
delivery system that caters to the preferences
of each player. Ben told us, “We service 1,500+
NFL players with Socialie. As soon as a new
player onboards with the NFL, we get them on
Socialie so we can share content with them
throughout their time with us.”
With Socialie and PhotoShelter, the NFL can
track engagement metrics and assess the
impact of specific content pieces across
different channels. “At the Superbowl, we
did post-games portraits with the top
players of the winning team and their
coaches. We got portraits of Patrick
Mahomes kissing the trophy, which went out
to all social media channels. That post alone
hit more than 9.9m impressions and 1.2m
engagements, and became the Top 0.01% of
content ever on NFL.” – Ben Liebenberg,
Director of Photography
