The media landscape has undergone a seismic shift, driven by evolving consumer habits and expectations around digital content consumption. This has put immense pressure on media and entertainment companies to reimagine their business models, production workflows, and content delivery mechanisms. To meet the soaring demand for digital content, industry pioneers have migrated to cloud-based solutions, which offer the agility, scalability, and cost-efficiency required to experiment, innovate, and effectively connect with global audiences. Cloud solutions from Amazon Web Services (AWS) are enabling M&E organizations to address key challenges, drive content relevance, and ensure business sustainability.