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When the European Union (EU) rolled out the General Data Protection Regulation (GDPR) in 2018, many companies were concerned about how it would impact their business operations. This was especially true for those looking to break into the European market, especially the German-speaking region known as DACH (D/Germany, A/Austria and CH/Switzerland), where regulations are strict.
In the sales world, organizations need to rethink how they can comply with GDPR and still generate quality leads to stay competitive. So how can your sales team get the right contact information and stay on top?
The GDPR can seem intimidating to a seller, especially in a new market. However, Germany is the EU’s largest economy, and with Austria and Switzerland also bringing significant purchasing power, they are definitely worth a look.
Data collection: GDPR compliance from the start
Compliant data sourcing isn’t as complex as you might think, but you still need a solid strategy. Of course you can buy addresses from a list broker, but on the German-speaking market you risk high fines.
The information you collect must come from a public source and you must be able to provide information about where you got the data. What is the best practice here? Cut out the middle person and collect your own data.
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